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For example, some recent research suggests that there are a total of 39 unique measures of sustainability to examine the relationship between business sustainability and financial performance (RNBS 2008). Thus, sustainability metrics are incredibly varied, reflecting the diverse nature of sustainability itself. ) index; and Fortune magazine rankings. Research Network for Business Sustainability (RNBS 2008) also suggests that there are three categories of metrics that are relevant to sustainability.

As a consequence of this, the researcher gains a sharper understanding of what has happened and what might become important for future research (Bent 2006). Some 489 organisations were ‘purposely’ chosen as they were active SHRI members, organisations and participants and represented the HR profession. From this group some 70 organisations (due to resource constraints) were ‘randomly’ picked. Some 50 organisations expressed their willingness to take part in the project and research, out of which 27 wished to contribute their ideas anonymously and the remaining 23 were happy to be identified, although within this group some individuals did not want to be quoted directly, such as those at Fuji Xerox and iqDynamics.

During such periods, productivity in general, and innovation in particular, will be the order of the day. Together with brand reputation, real leaders focus on the need for creativity and reflection on the purpose, process and people of the enterprise to stay relevant and sustainable. This chapter presents 17 contemporary, short case studies and vignettes focusing on different organisational types: SMEs and VWOs (9), large local organisations (2), MNCs (6), with reference to what their managers think about business sustainability and the ways they dealt with the recent economic downturn.

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