By Jason Fried, Heinemeier David Hansson, Matthew Linderman

Getting actual information the company, layout, programming, and advertising rules of 37signals. The booklet is choked with keep-it-simple insights, contrarian issues of view, and unconventional ways to software program layout. this isn't a technical ebook or a layout educational, it's a booklet of principles. a person engaged on an internet app - together with marketers, designers, programmers, executives, or dealers - will locate worth and idea during this ebook. 37signals used the Getting actual strategy to release 5 profitable web-based purposes (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source internet program framework, in precisely years with out outdoor investment, no debt, and simply 7 humans (distributed throughout 7 time zones). Over 500,000 humans all over the world use those purposes to get issues performed. you can now learn the way they did it and the way you are able to do it too. It's no longer as demanding as you're thinking that in case you Get actual.

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Extra resources for Getting Real: The smarter, faster, easier way to build a successful web application

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This book was prepared for Pat McCarthy and up to 10 co-workers. Feature Selection Half, Not Half-Assed It Just Doesn’t Matter Start With No Hidden Costs Can You Handle It? Human Solutions Forget Feature Requests Hold the Mayo This book was prepared for Pat McCarthy and up to 10 co-workers. 48 Half, Not Half-Assed Build half a product, not a half-ass product Beware of the “everything but the kitchen sink” approach to web app development. Throw in every decent idea that comes along and you’ll just wind up with a half-assed version of your product.

A computer simulation can use as few as three simple rules (along the lines of “don’t run into each other”) and suddenly you get very complex behavior as the flock wends and wafts its way gracefully through the sky, reforming around obstacles, and so on. None of this advanced behavior (such as reforming the same shape around an obstacle) is specified by the rules; it emerges from the dynamics of the system. Simple rules, as with the birds simulation, lead to complex behavior. Complex rules, as with the tax law in most countries, lead to stupid behavior.

This book was prepared for Pat McCarthy and up to 10 co-workers. 39 This vision led us to keep Basecamp as open and transparent as possible. Instead of limiting communication to within a firm, we gave clients access too. We thought less about permissions and more about encouraging all participants to take part. The vision is why we skipped charts, graphs, tables, reports, stats, and spreadsheets and instead focused on communication priorities like messages, comments, to-do lists, and sharing files.

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