By Jonathan Gabay

Retailers, inventive writers, and members for whom copywriting types a part of their activity are frequently required to supply leading edge and fascinating reproduction in a quick house of time. Creativity isn't regularly at hand, and for that reason on a few events extra assistance is required to discover the appropriate word, description or slogan. Gabay's Copywriting Compendium incorporates a wealth of inspiring suggestions, rules and outlines to help the writing technique, equivalent to suggestion on spelling and grammar, examples of rhyming phrases, prompt euphemisms, and abnormal proof. - offers a ''Top 25 Rules'' part for a few key themes, reminiscent of how you can brainstorm, how you can write cutting edge replica, and the way to imagine creatively - Has been conscientiously designed to make sure the fabric could be accessed speedy and simply - effortless to learn format will support copywriters to find acceptable support at any specific second

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Extra resources for Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive Professional Writers Guide

Sample text

Italics • Italics are mostly used for emphasis or contrast. • On the contrary, he said he was coming to the party. A further use of italics is to cite titles of books, films, magazines, periodicals, long poems, albums, plays and TV series. Gulliver’s Travels by Jonathan Swift. ) • A third use is to recognise foreign words when referring to them. When her divorce papers came through, the account director’s wife was full of joie de vivre. Bold Bold type can be used for section titles, sub-headings and callouts.

I know this book like the back of my hand; I wrote it. The semicolon must be preceded by a complete sentence and followed by a complete sentence. Moses led the Israelites to Sinai; they followed obediently. A semicolon may be used instead of a comma preceding a conjunction, where the emphasis is on the first sentence. Truth ennobles the man; and learning adorns him. Gabay’s at-a-glance guide to the semicolon Gabay at a glance • A semicolon is mid-way between a full stop and a comma in strength.

Macbeth, act I, scene i) Diacope – Repetition broken up by one or more intervening words Put out the light, and then put out the light. (Othello, act V, scene ii) Ellipsis – Omission of one or more words, which are taken for granted by the listener or reader And he to England shall along with you. (Hamlet, act III, scene iii) Epanalepsis – Repetition at the end of a clause of the word that occurred at the beginning of the clause Blood hath bought blood, and blows have answer'd blows. (King John, act II, scene i) In other words: 62 fireplace – a shooting range chapter 3 • Why use ten words when one will do?

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