By James M. Wahlen

Monetary REPORTING, financial plan research, AND VALUATION, 8E is written with the basis that the person can study financial plan research so much successfully via acting the research on real-world businesses. Wahlen/Baginski/Bradshaw's textbook will train clients tips on how to combine the innovations from economics, finance, enterprise technique, accounting, and different enterprise disciplines via a different six-step method.

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Identify Economic Characteristics and Competitive Dynamics in the Industry 2. Identify Company Strategies 3. Assess the Quality of the Financial Statements 4. Analyze Profitability and Risk 5. Project Future Financial Statements 6. Value the Firm Copyright 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience.

These industries can be characterized as having low barriers to entry but a small number of powerful rivals with brand recognition and access to key distribution channels. These industries rely on commodity Copyright 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience.

LO 1-4 Show familiarity with the purpose, underlying concepts, and format of the balance sheet, income statement, and statement of cash flows. LO 1-5 Use tools to analyze a firm’s profitability and risk, including financial ratios, common-size financial statements, and percentage change financial statements. LO 1-6 Obtain an overview of how to use financial statement information to forecast the future business activities of a firm and to value a firm. LO 1-7 Consider the role of financial statement analysis in an efficient capital market, and review empirical evidence on the association between changes in earnings and changes in stock prices.

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