By Friedrich A. Kittler

A brand new and encyclopedic imaginative and prescient of recent German literary, highbrow and social heritage, completed throughout the optic of discourse research, psychoanalysis, and semiotic concept, analyzed in a spirit of playfulness and impudent precision.

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Extra resources for Discourse Networks 1800/1900

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Or rather, how will the book trade economy remain viable in the sense of maintaining a dynamic balance between its various components? One of the purposes of this essay is to look more closely at this dynamic and consider some possible answers. The large discounts and “3 for 2” actions have their effect, of course, on authors’ royalties. ) One might at first be tempted to think that the author is the beneficiary of the huge sales that actions such as “3 for 2” must be witness to. But it is the publisher who funds the discounts, and they affect the author’s pocket implacably.

Schindler’s Ark. London: Hodder. McIntosh, Matthew (2003). Well. New York: Grove. Rowling, J. K. (2003). Harry Potter and the Order of the Phoenix. London: Bloomsbury. Rushdie, Salman (1981). Midnight’s Children. London: Jonathan Cape. Rushdie, Salman (1995). The Moor’s Last Sigh. London: Jonathan Cape. 38 Literary Authorship and Celebrity Culture Chapter 2 Literary Authorship and Celebrity Culture James F. English and John Frow Salman Rushdie dramatically emerges from two years in hiding to join Bono and U2 onstage at a sold-out Wembley stadium concert; the band later records a song based on Rushdie lyrics and sharing a title with a Rushdie novel (that novel in turn featuring a rock band partly based on U2).

While the 24 Literary Fiction and the Book Trade success of de Bernières is still unusual in the world of literary fiction, these days it is by no means unique. In the present climate, publishers are all the more alive to costcutting possibilities: while the NBA was still in force it was not uncommon to see upmarket trade paperbacks, in B or C format, with a flap that extended inside both front and back covers, allowing room for biodata and blurb, in much the way a hardcover jacket still does. Today, such flaps add 35% to the cost of the cover and, furthermore, slow down production by 10 days (Franklin, personal communication, April 30, 2004).

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