By Ruth Brandon
The gripping tale of Helena Rubinstein, EugÈne Schueller, and the darkish facet of the sweetness enterprise they helped to create
Helena Rubinstein and L'OrÉal's EugÈne Schueller either began within the good looks enterprise through the first years of the 20 th century, and, by the point international conflict II broke out, had come to dominate it. even though, their motivations couldn't were extra diversified. Rubinstein, a Polish Jew, claimed the area of paid paintings for ladies, and dealing women's enthusiasm for her items made her the 1st self-made girl millionaire. Schueller, a French conservative within the Henry Ford mould, suggestion ladies belonged in the house, and through the Nazi profession he used his corporation as a resource of money to shop for fiscal and political effect.
Schueller finally gained the lengthy struggle for supremacy: in 1988 his corporation swallowed Rubinstein's. however the victory fee him his acceptance while, within the wake of the takeover, he was once uncovered as a Nazi collaborator. Deepening the scandal, his wartime actions have been proven to were abetted and condoned by way of a cadre of younger males who, by the point the inside track broke, had scaled the peaks of wealth and tool in postwar France.
By then Schueller and Rubinstein have been either lengthy useless. yet cultural historian and biographer Ruth Brandon argues that the conflict they all started maintains to at the present time. She examines their clash to invite very important modern questions about attractiveness criteria and the usually murky intersection of person political goals and the function of commercial. full of impressive twists, turns, and larger-than-life characters, Ugly Beauty is a riveting actual tale approximately what lies underneath the faultless external of the cosmetics undefined.