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The next step is to create an API to expose those business assets. The API provider’s job is to design the API so that the intended audiences can make the best use of it. Most of the time the provider is the same as the owner of the business assets, but not always. If they are the same organization, then the benefits simply flow back to the business owner. However, if the provider is a different organization, the provider usually needs to establish an agreement for redistribution to reward both the owner of the business assets and the API provider.

The businessto-developer (B2D) initiative is not usually generated by the business, but rather a technologist who is passionate about creating new functionality. Innovation is important, but if it can be attached to an objective that increases the likelihood of achieving KPIs from somewhere inside the business—“improve customer satisfaction” or “improve branding,” for example—it has a greater chance of securing the business sponsorship needed, which again, dramatically improves the chance of success.

This has changed our development—we are now almost doing joint development with partners. The API is now almost a line of business itself. ” Gaining Indirect Revenue Revenue sharing is an emerging model for marketplaces with certain characteristics. Not every marketplace supports this model, but it has worked for some companies that initially took a different approach. A job search engine tried charging for its API, but had few takers. When it proposed placing sponsored jobs in its API and offered to share revenue with online publishers, the demand increased substantially.

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