By W. David Marx
Glance heavily at any regularly “American” article of garments nowadays, and you'll be stunned to determine a eastern label within. From high-end denim to oxford button-downs, jap designers have taken the vintage American look—known as ametora, or “American traditional”—and grew to become it right into a large enterprise for firms like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is a part of an extended discussion among eastern and American type; actually, a number of the staple items and traditions of the fashionable American cloth wardrobe are alive and good this day because of the stewardship of jap shoppers and style cognoscenti, who ritualized and preserved those American types in periods after they have been out of style of their local land.
In Ametora, cultural historian W. David Marx strains the japanese assimilation of yankee type during the last hundred and fifty years, displaying how eastern trendsetters and marketers mimicked, tailored, imported, and finally perfected American sort, dramatically reshaping not just Japan’s tradition but additionally our personal within the approach.
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Additional resources for Ametora: How Japan Saved American Style
As a fashion designer with a namesake collection, you partner with your executive management team and creative heads to ensure that all the steps of developing and selling a collection—such as design, technical design, merchandising, visual presentation, quality control, fashion show production, public relations, sales, and marketing—are running smoothly. How do you manage this process with your staff? ❯ You have to have the very best staff that you can find to help you be the best designer you can be.
We go through our tweets every day. We’ll drop a surprise on somebody that I think is really fun. We have a “Who Wore It Best” contest, and the winner gets a little surprise. I’m not sure if it will actually build clientele from it, but we are having a ton of fun with it. A N I N T R O D U C T I O N T O A C A R E E R I N F A S H I O N D E S I G N 17 How do you design garments and accessories that are both true to your design aesthetic and vision and commercially saleable? Is there ever a conflict?
What was it like for you to transition from working as a designer for an apparel manufacturer to launching your own eponymous collection? ❯ The progression was natural. When I owned Spring 2008 Randolph Duke Couture, Los Angeles Fashion Week. COURTESY OF RANDOLPH DUKE. You are a fashion, shoes, accessories, and home furnishings designer for your Home Shopping Network (HSN) collection called “The Look,” a fashion television commentator, an author, previously a consultant, and if that’s not enough genius for one person, you’ve also been a costume designer for various theatrical productions, including ballet.