By Brian Clifton

Are you getting the main from your web site? Google insider and internet metrics professional Brian Clifton unearths the knowledge you want to get a real photograph of your site's influence and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising campaigns paintings top? How do you quantify their luck? What symptoms in the event you music? full of suggestions and insider secrets and techniques now not documented in different places, this publication has the professional advice you must increase your model and elevate your site's ROI.

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Additional resources for Advanced Web Metrics with Google Analytics

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If all web visitors were to have a login account in order to view your website, this issue could be overcome. In the real world, however, the vast majority of Internet users wish to remain anonymous, so this is not a viable solution. As long as you use the same measurement for comparing data ranges, your results will be accurate. This is the universal truth of all web analytics. Here are 10 recommendations for web analytics accuracy: 1. Select the data collection methodology based on what best suits your business needs and resources.

By what rate are they increasing (or decreasing)? • Have conversion rates gone up since beginning PPC advertising? • How has the cart abandon rate changed since the site redesign? 5 percent reduction, for example, this figure should be accurate, regardless of the web analytics tool that was used. When all the possibilities of inaccuracy that affect web analytics solutions are considered, it is apparent that it is ineffective to focus on absolute values or to merge numbers from different sources.

Some tools can’t set up the exact same filter as another tool, or they apply filters in a different way or at a different point in time during data processing. Consider for example a page level filter to exclude all error pages from your reports. Visit metrics such as time on site, page depth etc. may or may not be adjusted for the filter depending on the vendor. This is because some vendors treat page level metrics separately to visitor level metrics. 10. Process frequency This is best illustrated by example: Google Analytics does its number-crunching to produce reports hourly.

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